The Ravaging Addiction
Tobacco companies drive growth with multibillion-dollar advertising campaigns, selling nearly 300 billion cigarettes per year in America alone. Fortunately, advances in public awareness in the U.S have led to a widespread ban on smoking in public places. However, the U.S isn’t doing enough to curb smoking for all americans.
Among all current U.S adult cigarette smokers, nearly 70% reported that they wanted to quit smoking. However, only small percentage of people can quit smoking completely without any help. Hence, our target customers is anyone who is struggling with tobacco. Many people think quitting is the hardest thing. Yet millions of people have been able to do it- and you can, too. Also, do the calculation. As a smoker, you know how expensive smoking is. Imagine how much money you could save by using our product, HuffBlock, to help you quit. We are not talking about small amount here - someone smoking a pack a day spends about $ 180 a week on cigarettes, which is over $9360 each year.
The total accessible market is 967,000,000 with the servicable addressable market for 326,000,000. Our intial target marget is around 500,000 users. Though our product is for anyone fight nicotine and smoking addiction, we identified below the characteristics of our intial targets
- Relapsers: People who have tried other methods and failed
- Military Service Members:Military Personnel who have become addicted to tobacco from destress smoking